Audience

The numbers don’t lie. Break Media is an expert in men 18-34, providing content that keeps them coming back to our sites again and again. Men 18-34 are watching television less and less and reallocating that time to online video viewing.

Break Media is in the Top 10 for all sites in total videos viewed among Men 18 – 34

Rank Property
1 Google Sites
2 Fox Interactive Media
3 Hulu.com
4 Yahoo! Sites
5 Viacom Digital
6 Microsoft Sites
7 ESPN
8 Turner Network
9 AOL LLC
10 Break Media
*Source comScore Video Metrix, December 2008

Break Media ranks 11th in videos watched per viewer among Men 18-34

Rank Property Videos Per Viewer
1 Google Sites 60.695
2 Hulu.com (hybrid) 13.403
3 ABC News Digital 12.734
4 Viacom Digital 12.46
5 Turner Network 12.333
6 ESPN 11.149
7 ABC.com 10.995
8 Blinkx 10.697
9 CWTV.com (hybrid) 10.203
10 Fox Interactive Media 9.78
11 Break Media 9.615
12 Megavideo.com 9.608
*Source comScore Video Metrix,
Male 18-34 Video Viewing Audience, October 2008

Break Media has a strong composition of Men 18-34

Website Index
CollegeHumor.com 145
Break Media 144
Craveonline.com 143
Myspace 139
Veoh.com 138
Heavy.com 118
MetaCafe.com 118
YouTube 108
*Source comScore Video Metrix, December 2008

Break Media offers the most engaged audience
Break Media visitors spend significantly more time, visit more often, and view more pages than the competition.

Website Total Pages Viewed Total Minutes (MM) Average Minutes per Visit Average Visits per Visitor
Break Media 99 40 5.1 3.0
Metacafe.com 22 12 3.2 2.1
CollegeHumor.com 6 4 6.8 2.1
Heavy.com 2 0 0.3 1.4
Veoh.com 17 14 6.3 3.1
Craveonline 1 0 0.7 1.4
*Source comScore Key Measures, December 2008

Break Media has more unique visitors that spend significantly more time and watch significantly more videos than cable sites.

Website Total Unique Viewers (000) Videos (000) Videos per Viewer Total Minutes (MM)
Break Media 2,702 18,198 6.7 17
Comedy Central 103 348 3.4 1
G4 TV 91 669 7.4 2
Discovery Networks 28 73 2.6 0
Fuze TV 11 23 n/a --
*Source comScore Video Metrix, December 2008