Break Media’s Interactive Engagement Suite (IES), a group of high-impact engagement-based ad formats, provides advertisers with more ways than ever before to connect with our highly attentive young male audience. Debuting as the 6th largest video ad network, these IES units add to Break’s comprehensive suite of highly integrated, premium and scalable ad units, giving marketers a powerful new tool to capture the attention of the Web’s largest audience of young guys. The IES ad units are available on all Break Media properties and across the entire Break Media Network.
Units
- Expanding Engagement Ads – Standard ad units expand to 600×500 interactive video units when hovered over or clicked. The expanded units are 100% customizable, and marketers can purchase them on a “per engagement” basis.
- Interactive Pre-rolls – Ideal unit for an advertiser with multiple videos to show consumers. After a short commercial intro, the unit presents an interactive menu that allows viewers to seek more content from an advertiser or move on to an original publisher video.
- Expandable Display Ads – Standard ad units expand when a user hovers—these high impact display ads are 100% customizable and offer marketers tremendous creative flexibility.
- Click To Play Pre-roll Companion Ads – These units enhance traditional pre-rolls by featuring a 300×250 display ad to the left of a video player when a user clicks or hovers over a pre-roll.
- Automated Homepage Takeovers – For advertisers seeking maximum brand visibility on a large scale, Break.com’s homepage takeover unit is now available on more than 40 additional sites which receive more than 500,000 daily page views.
- Video of the Day – A video preview that expands from the Break Media Network Hat, found on all Break Media owned sites and select Break Media Network publishers. Video begins upon user hovering over unit.
- Rollover to Play Ads – Standard 300×250 ad units that contain video, with rollover stating the clip to initiate pre-roll.
- Companion Click to Play Ads – Side by side ad units combining a 300×250 video unit with a 300×250 display ad appearing to the left of the video upon clicking. This unit enhances the matching pre-roll and disappears following pre-roll.
- Companion Rollover to Play Ads – A 300×250 ad unit appearing upon rolling over the 300×250 companion video ad unit. This unit matches the ad unit with the pre-roll and closes following pre-roll.
- Ad Tags To Go – This provides advertisers with Break tags which they may use to serve their IES ad anywhere on the Internet. A reporting interface will allow advertisers to log in to track their success.