Case Study: Tropic Thunder
CAMPAIGN GOAL
- Eventize the film as “the most original and fresh action-comedy of the summer.”
- Create a broad affinity for the brand, characters, and their stories in order to drive ticket sales.
BREAK SOLUTION
- Break created an original Animated Homepage Takeover that allowed users to shoot up the homepage.
- Break designed a Custom Channel that featured the “Tropic Thunder” trailer and similarly themed user generated clips.
Case Study: Wanted
CAMPAIGN GOALS
- Develop solutions in line with the innovative visual experience of “Wanted.”
- Drive ticket sales.
BREAK SOLUTIONS
- Break developed the “Break’s MOST WANTED” Custom Channel.
- The Custom Channel was promoted site wide through an integrated “The MOST WANTED Videos on Break” unit, which dynamically loaded the top rated videos.
- This unit was a brand new way for the Break audience to navigate the most viewed videos on Break.
Case Study: Californication
CAMPAIGN GOALS
- Drive targeted traffic to the “Californication” site to learn more about the program.
- Encourage viewers to tune-in.
- Drive excitement and awareness amongst non-subscribers and Showtime loyalists.
BREAK SOLUTIONS
- Creation of custom “There’s No Place Like Cali” webisode featuring hilarious interviews of Californians.
- Deliver high impact media such as a Custom Homepage Takeover on the “Californication” premiere date.
Case Study: Family Guy Season 6
CAMPAIGN GOAL
- Create an area in which Break would showcase clips inspired by the Season 6 episodes of “Family Guy.”
BREAK SOLUTION
- Break created a Custom Channel where aggregated content lived.
- We designed a special integrated area on all video pages that featured clips from the show, as well as “Family Guy” inspired videos.
Case Study: EA Mercenaries 2
CAMPAIGN GOAL
- Take EA’s off-line takeover of a Beverly Hills gas station and incorporate an online presence using online video.
BREAK SOLUTION
- Break created a “Mercenaries 2” Custom Channel that lived across the Break Media Network and drove traffic through customized “news tickers.”
- We streamed the event live all day from the Beverly Hills gas station directly to the “Mercenaries 2” Custom Channel.
- Break produced and filmed mock “news broadcasts” at the gas station and uploaded the news reports to the Custom Channel.
Case Study: Del Taco
CAMPAIGN GOAL
- To get on ground and national press exposure for Del Taco’s new messaging of “GO BOLD or GO HOME” through a celebrity driven event.
BREAK SOLUTION
- Break threw a celebrity driven event at a trendy Hollywood club in order to gain press and notoriety for the launch of Chickipedia.com
- Holly Madison from “The Girl’s Next Door” hosted the party with over 25 celebrities in attendance.
- The night was deejayed by celebrity DJ Mia Morretti.
Case Study: Sprint
CAMPAIGN GOAL
- Build awareness of the Sprint Sell Out contest among young men.
- Drive views to the top contest submissions.
- Align Sprint with TV and movie content.
BREAK SOLUTION
- Break created a custom “Break High Five – Sell Out” video that highlighted the top Sprint Sell Out contest submissions.
- We distributed the custom video across Break.com and Break Media’s properties via our Syndicated Player.
- Sprint was the exclusive launch sponsor of Break Media’s new TV and movie review site, Screen Junkies.